How I Used YouTube To Sell 60 T-Shirts the Night My Website Launched

by liz on December 6, 2008

in News

Interesting story over at behance from the folks who run I’m A Hot Tee that talks about their experiences using social media (youtube) to kickstart sales with their store.

“In the t-shirt business, companies live or die by one thing: Whether or not their marketing plan works.

Launching I’m a Hot Tee entirely out of pocket, I had a limited budget for marketing, and really want to make sure that every dollar was well-spent. I had just read Malcolm Gladwell’s brilliant book The Tipping Point, and it gave me a number of ideas.

One of them was to use YouTube as a marketing platform.

It has gone better than I ever could have dreamed.

What I did was by no means perfect, but it is a really terrific case study, I think, and might be of use to you guys. So here’s the story of how I used YouTube to sell sixty shirts the night I launched.”

Read the whole thing here.

Also, The Tipping Point, and a few other of Gladwell’s books, sit on my bookshelves. It’s definitely some good reading for anyone who’s in the midst of starting their own clothing line.

Share on FacebookShare on Google+Tweet about this on TwitterPin on Pinterest
Popculturetees.com t-shirt blog. Also, look for new coupons, discounts, & promo codes!

Previous post:

Next post:

couponsNEW - Coupons and promo codes:
-- Popculture Tees T-Shirt Blog: Look for coupon and promo codes for discounts and free shipping coupon codes online as well as our coupon or promo code of the day.