It’s pretty common knowledge these days that if you have an online store selling t-shirts, it’s a good idea to keep a blog too. We even talked about in it as a promotional technique in our article, “7 Ways to Make Your Store Stand Out and Sell More“.
A blog can help “hook” users, generate repeat visitors and potentially repeat sales.
Well guess what. You’re still selling something. It just happens to be yourself.
A blog is still a great way to help develop a legion of followers and alert people who like your artwork of new pieces and where they’re available.
Your blog doesn’t have to be complex. In fact, you probably have more leeway to just throw something up there than you do if you have a storefront and a certain overall brand/design to try and match.
One of my favorites is of illustrator Mikko Walamies, who’s simple, no frills blog is hosted on blogspot. Mostly, his blog just highlights his latest projects on threadless and beyond, but I find myself checking back on a regular basis just to see what he’s up to.
We’re building a list (of who’s been naughty and nice?)
Are you an illustrator/tee designer who isn’t selling your tees through a store front? Hit us up in the comments with the URL of your blog and we’ll do a giant review/list of them after the holidays.