Creative Marketing Techniques: BP Cares

This is brilliant marketing: With over 40k followers since their first tweet on May 19th (“We regretfully admit that something has happened off of the Gulf Coast. More to come.”), @BPGlobalPR is picking up on the PR trail where BP has left off, and probably selling more than a few t-shirts along the way.

Plugs for their “BP Cares” t-shirts are interspersed between tweets about everyone from the crisis itself, to slams against Palin, Leno and the politics of the situation.

The shirts are $25.00 and all proceeds are going to The Gulf Restoration Network.


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