Point269 – A Site Like This is the Reason Why a Site Like Ours Exists.

by Stephen on August 29, 2010

If you haven’t noticed it yet (and thank you if you have), I haven’t posted much content lately. It’s not that I don’t like writing for this site, It’s just that I’ve been having a sort of, “What’s the point” moment and found it difficult to engage in much post writing. On the plus side and during the semi-hiatus, I’ve come to realize the exact reason why I write for PopCultureTees.

A few months ago, I received an email from Dasha over at Point269.com. It was a standard submission, similar to the many that I receive in the course of a week, but there was something about this one that stood out to me. I went to check out the site and when I looked at the images of the shirts for sale, they looked really comfortable and I remember thinking to myself, “I’d really like to be wearing one of those shirts!” I continued to do my usual analysis of the site, sales, the about, the history, etc. I then checked out the Twitter feed and came across this tweet:

Submitted the “100 years” #tshirt http://bit.ly/dj2UGR to @popculturetees for a review. Hopefully to hear from them soon :)

Mind you, this was tweeted before I had even looked at the site and after reading the tweet, I was flattered to know that being featured on PopCultureTees was worth something to someone and it was being broadcast. You realize that behind each site is a artist/designer/producer trying to make a name in the shirt-o-sphere. I had not even decided to make a post, but Point269 was excited to get some exposure and hopefully make a sale or two. To hopefully have a chance to live the shirt dream and wanted PopCultureTees to help make that happen. That my friends, is what makes writing for this site so rewarding.

Another part of the reward is the group of PopCultureTees readers. Without your loyal viewership, we would not have an audience to connect to the shirt makers. I may not see who you are, but I know that you are out there and if I haven’t told you lately, Thanks for checking us out day after day.

I view PopCultureTees as a connected partnership between those that make the shirts and those that buy the shirts. Each side of this dynamic connection has wants and needs that can be found and fulfilled on this site, but in order for that connection to stay alive, each of the parts needs to put in some work from time to time, and that including us. So the formula is:

1) If you like reading fresh content, remember to drop a comment in a post, retweet on the Twitter, and/or buy a shirt from time to time.

2) If you want to get exposure, remember to submit a message when you have new press releases. It doesn’t matter whether you’re a small site or a big player, You should always remember that sites like PopCultureTees love to report about your line and need fresh content. Also, if you are a fan of the site, consider offering a promotion or buying an ad, they’re not that expensive.

3) Finally, if you’re PopCultureTees, and by that I mean me, you’ll speed up the posting cycle and expand the content offerings. It no secret that fresh content is not effective if it sits in an inbox.

The site exists to bring you, the readers, great shirts and to get you, the producers, some of the exposure that you desire.

How about I start by introducing the site that brought on this epiphany. Introducing Point269.com!

1) Tell us a little about the person behind Point269

Hello, my name is Dasha. I’m originally from Russia, an unknown industrial town called Magnitogorsk. I came to England, Brighton, about 6 years ago to go to university and I’ve lived here happily ever since. I’m very interested in both Russian and English languages, their idioms and proverbs, their similarities and differences. I’m passionate about design.

2) How did you get into designing shirts.

I’ve always liked t-shirts, what a great piece of clothing. They are the same, yet each one is so very different. It is a perfect place to say something. To be something. I was looking for something minimalist, yet playful with a clever twist. Something a bit obscure that makes you smile and ponder. That’s how .269 was born.

3) Tell us about the meaning and/or inspiration behind the following designs:

First 100

Life is amazing, it’s magical! I am its big fan. But it is also an everyday routine, sprinkled with ups and downs. Some times it feels too much. But if you have hope, you will never give up. In Russia we have a saying that “Hope dies last”. With the sarcastic “Only the first 100 years are hard” design I wanted to express a thought that we live with the hope for a better future, but at the same time it shouldn’t stop us enjoying the “hard” present.

£19.95 + shipping (FREE UK shipping) at Point269

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Pitchforks

This is me and my love of proverbs. This is a Russian proverb meaning that something is unclear, uncertain or fleeting like writing on water. I wanted to preserve its “Russianness” by literally translating it and using Cyrillic-like font. It always puts a smile on my face when people say that they find the meaning of this proverb unclear.

£19.95 + shipping (FREE UK shipping) at Point269

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Spade

I love the mystery associated with spades (in playing cards) and its similarity with the conventional heart shape. It’s like a person’s heart. You might think you know what’s going on in somebody’s heart, but it could be completely different and some secrets will stay forever veiled. I like this design a lot. It can be as meaningful as you let it, yet it’s simple and elegant.

£19.95 + shipping (FREE UK shipping) at Point269

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Contemporary

I very much like the idea of describing time with time related words. The clock face is the perfect set up for it and the 12 letter limitation makes the game more exciting. I’ve got more ideas in the pipeline, but you’ll have wait and see.

£19.95 + shipping (FREE UK shipping) at Point269

4) When you are not designing, what are you doing?

When I am not designing I’m developing and building websites. To me, designing and developing have the same underlying passion – the passion for creating. I enjoy learning and discovering which keeps my passion for creating burning. I also like watching movies, going for walks and listening to the rain – luckily I live in England!

5) What does the success of your clothing line mean to you?

It means an exceptional opportunity to express and share my vision, to join the world of “talking” t-shirts and to create a great experience that will make people smile again and again. The pleasure of entertaining people and hearing their feedback.

I would love to hear your opinion on the t-shirts and ideas. Don’t be shy, I’m a friendly Russian! You can email me on dasha@point269.com or reach me through the point269.com website. Thank you.

Bonus Round

If you buy 2 shirts, you get this cool bag for FREE:

The quote is based on a song. Can you name the group? (click here to find out)

You can also save 15% on your order when you use coupon code: POPTEE269

Final Thoughts From PCT

So there you have it, folks. This site is more than just a random set of paragraphs and pictures, it has a purpose beyond just the sum of the posts. It’s nice to know that you may have taken part in someone’s success and that alone gives me the drive to bring you the hotness day after day. In the meantime, show some support for Dasha and Point269 by checking out the site and picking up a shirt. Maybe we can get another tweet out of her.

Thanks for reading and Enjoy!

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If you would like your site or shirt featured on PopCultureTees.com, send us an email and let us know.



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{ 3 comments… read them below or add one }

S Clark August 29, 2010 at 12:11 pm

Really good article. I am lucky enough to already have bout a couple of point269 Ts and they are great. Very good quality and the designs still make me smile every time I put them on. Thank you Stephen for all your work on this site … and good luck point269!

S. Clark

Reply

CJ August 29, 2010 at 3:02 pm

Many thanks to Dasha (point269) for inspiring Stephen's epiphany. Very nice article/review. It's good to read thorough/genuine thoughts behind a post like this every once in a while. Looking forward to, hopefully, more frequent posts… Cheers.

Reply

Shirthunters August 29, 2010 at 10:10 pm

Nice article, exactly the same reasons why I am writing about shirts :)

Reply

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