Old Navy Gay Pride T-Shirts – Starting next week, Old Navy will debut a series of Gay Pride t-shirts in their stores, donating a percentage of the profits to the it gets better project. (If you haven’t seen the commercials, that’s the popular new celebrity-led campaign that aims to help gay teens feel pride in who they are)
Although some brands have previously put out t-shirt designs for a gay rights related cause (like American Apparel), this is the first major retail chain that we know of to publicly show support for gay rights or marriage equality.
The t-shirts are inexpensive, (priced between $7.50 and $14.50) and although the designs are simple, the message is clear and progressive. Having millions of teens see these gay rights t-shirts for sale in malls around the country is certainly a step in the right direction.
Nice to see a mainstream retailer like Old Navy taking a chance on something, and putting a cause before profits. (would having them printed in America be too much to ask? – OK, one cause at a time!) Of course, the wildly popular show Glee already proved that you don’t have to be status quo to find mainstream success, but kudos nonetheless.
Here are a couple of Old Navy’s gay pride t-shirt designs: