This week I received a cool t-shirt from UK-based Burn Card Clothing. Their first set of designs center around the playing cards-inspired logo. Actually, before I speak about the shirt, I have to tell you how impressed I was with the t-shirt packaging, also inspired by old-school playing cards.
Packaging is often overlooked, but as we said in a previous post about t-shirt packaging ideas, it can really make an impression. I couldn’t help but be impressed when opening the package from Burn Card, and here’s why:
As you can see, their branding is carries through all the way from the packaging to the hang tag, to the shirt itself. (Check out the creative hang tags above. What a nice touch)
Anyway, back to the t-shirt. I got one of the black ones with their logo on it. Very cool, and understated. I remember back when the “sport” of Poker was exploding in popularity, about a million people tried to make t-shirts to capitalize on the craze. More than 9 out of 10 designs were lame, as people were kind of missing the point.
T-shirts with poker-lingo on them, or designs incorporating poker chips and playing cards really just missed the mark. What high roller would want to walk through a casino wearing a shirt that says, “Poker Freak,” “Texas Hold em,” or “I Got the Nuts.”
However, this understated logo design would look very cool, and could go places like a casino or restaurant and still look classy. Well done. Looking forward to seeing new designs from them soon! Buy at BurnCardClothing.com
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