Tipsy Elves Ugly Christmas Sweaters: I always like to see t-shirt / apparel companies on Shark Tank, and last week they featured Tipsy Elves; a company that sells new, ugly Christmas Sweaters for about $60 each.
I’m actually a bigger fan of a couple of the accessories that they sell, including a cool Santa beard hat, and a Santa beer bottle coozie. Either one of those is going to get you noticed at any Christmas party.
Anyway, not a bad idea to deliberately create ugly Christmas sweaters. In fact, I’ve seen a buzz online about “National Ugly Christmas Sweater Day,” on December 20th. Well, if 10% of the people participating in that event buy their ugly sweater from Tipsy Elves, they’ll get a nice pre-holiday windfall!
They also put a “naughty” spin on a lot of designs, which adds another layer of humor to the whole ugly Christmas sweater thing.
What do you think? Does this fad have legs, or are the tipsy elves going to suffer from a hangover in a couple of years?
By the way, congrats to them, as they did end up making a deal on Shark Tank; getting $100k from Robert for 10%. (Valuing the company at $1 million.) Check them out at TipsyElves.com
Why do I keep misspelling it as “tipsey elves?” By the way, if you’ve created a new t-shirt store and need publicity, consider doing a press release in addition to your other online and social marketing. The best press release company online, PRWeb, has a coupon for $50 off here.