Category Archives: t-shirt promotion

Fuel For Design – The ebook for new clothing lines

If you’re thinking about starting a new clothing line, or are in the early stages of your launch, things can seem a little daunting. There just aren’t many resources out there for indie designers and business owners looking for a little advice and a push in the right direction.

Part of the reason for this is that graphic t-shirt design has just reached its tipping point, fueled by sites like Threadless and Teefury, and by the accessibility of selling products on the internet.

But this new e-book from Gino (of Color Overload fame) removes the curtain and exposes the basics, the tips and tricks, and the powerful secrets that have helped him become a success with his own clothing line.

The book, available in PDF, is 127 pages packed with good stuff. What kind of good stuff you ask? Well here’s just a sampling:

  • How to Setup a Website and Online Store System
  • Professional Blogging Advice for Clothing Line Owners
  • The Best and Easiest Way to Ship Your Products
  • A Sample T-Shirt Business Cost Breakdown
  • Elements Every Good Logo Must Have
  • The Pros & Cons of T-Shirt Fulfillment Services
  • Hot Tips for SEO Optimization No Designer Should Be Without
  • Google Secrets to Ranking in the Top of Search Engines
  • Essential Offline Guerilla Marketing Techniques
  • Cutting-Edge Online Marketing Tactics

Our favorite section (not surprisingly) is on the online marketing chapter. Besides covering the obvious (like using t-shirt blogs and forums to promote your line), the e-book has more than a few creative suggestions for online guerrilla marketing. We won’t give them away here, but suffice it to say there was some stuff we hadn’t thought of.

Fuel For Design is selling for just $37.00 and Gino is offering a money-back guarantee if you aren’t happy with the book. So really, how can you go wrong?

Visit How to Start A Clothing Line and get the book today!

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7 Creative Ways to Promote Your T-Shirt Store Online

  1. Purchase advertising through Project Wonderful.


    Project Wonderful allows you to buy advertising auction-style and many of the per-day bids are under 50 cents.

    With most of the major t-shirt blogs using these guys, along with tons of niche bloggers, this is one of the best ways for small companies to purchase affordable traffic.

  2. Participate in the forums of popular t-shirt communities

    And by “participate”, I don’t mean spam the site with the URL to your store. Here’s how you do it right:Set up a link to your store in your signature with some creative and/or descriptive copy (things like “Click here to see my work” or “Click here to see awesome urban designs” seem to work well). Write relevant responses to other people’s posts and try to really get involved in the community.

    The more valuable your posts are, the more curious people will be about who you are, and what you do. You’d be surprised how many great networking connections you can make through forums.

    Here’s a few forums to get you started: emptees, teefury, and cameesa. (most of the major contest sites have pretty lively forums)

  3. Set up an affiliate program with shareasale.com


    This is another advertising site that targets smaller retailers and blogs. Affiliate programs work by offering people a percentage (or fixed dollar amount) per sale that’s made by following banners to your site.

    You choose the amount you want to offer, provide a selection of banners that people can put on their sites, and then approve or deny affiliates that apply to your program. This is a great way to get sales without paying for per-click advertising. Click here to get started with them.

  4. Submit to the major t-shirt blogs/sites

    Start with PopCultureTees, and then submit your store/new t-shirt to all of the major industry blogs. Most of us bloggers are more than willing to feature new designs. Make sure you get an email address from the sites you submit to and build a mailing list. You can use this list later on to notify en masse about new t-shirts, specials, or important news.

    Check out this BIG LIST of t-shirt blogs to help you get started.

  5. Create an etsy store and sell a select number of your products through their site

    Etsy, a worldwide marketplace, is the hottest thing right now in the world of handmade/indie goods. Setting up a store here has a couple of advantages: there’s a huge amount of existing traffic on the site to tap into, there’s great options for low-cost promotion in their showcases, and many of their built-in search functions offer opportunities for free promotion.

    Setting up a store takes just a few minutes, payment is handled through PayPal, and there’s a place in your store description where you can include a link back to your main site.

  6. Start a blog (or write more, if you already have one)

    It’s common web-wisdom these days that having a blog for your company is a great way to encourage repeat visitors to your site. Not sure what to write in your blog?

    Talk about the experiences you’ve had as a designer/store owner. Talk about finding the write printer for your t-shirts. Talk about your successes, your failures, and what you’ve learned along the way.

    Encourage readers to subscribe via RSS, work to create great and interesting content, and then use your blog as a platform to announce new ventures, products and sales.

  7. Compete in one or two larger design competitions on sites like Threadless or Cameesa

    Ultimately, selling your products is all about exposure, exposure, and then more exposure. Even if you don’t win, submitting a design to one of the larger competition sites buys you some additional exposure and buzz via comments.

    It can be a great way to get people talking about your work, reading your profile, and gives you an opportunity to engage more people.

    Check out our REALLY BIG LIST of contest sites for an idea of where to start.

Got some other suggestions for marketing ideas that have worked for you? Drop a comment and let us know!

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